Email marketing hints

Published: March 11, 2010
  • Check your links are working before sending a campaign, do this either in the preview window or by sending a test email to your account.
  • Include a refer a friend link in your campaigns, this way your campaign will receive additional exposure. Also provide a special offer for subscribers who refer a friend.
  • Check your campaigns thoroughly for mistakes, it is recommended to type and edit the campaign in word and then copy and paste the text into your campaign.
  • Create interest in your campaigns, include a special offer for your subscribers.
  • Segment your contact lists, this way you can send different promotions to different customer groups. This way your marketing campaigns are tailored to suit your individual customer groups. Your campaigns can be targeted towards individual customer groups, by knowing more about your customers. When a customer joins your mailing list, simply include a section with a few questions about their demographics, interests and promotions they would be interested in.
  • Create interest in your campaigns, include content that interests your readers. Not sure what your readers want to know about? Why not ask them? Include a section in the email asking for feedback about what interests them.
  • Use your name in the from field at the bottom of email campaigns, people do not like to read mail from strangers or robots. Including your name at the bottom of an email, creates a personalised email and makes your reader feel like you are someone they can trust.
  • Use your brand in the subject line to create interest.
  • Ensure plain text and HTML are corresponding, otherwise your campaign may be flagged as spam. Including both plain and HTML format gives your readers options, they have the best of both worlds.
  • Track your email campaigns, this can be done through Google Analytics or the statistics tab in FutureMail. You can monitor the click-through, open rate, bounces, unique opens and link clicks to name a few.