Email marketing tips

Test the layout of your newsletter with email clients; ensure your email campaign looks good in your recipient’s email. FutureMail allows you to view your email campaign in different email programs.
Send newsletters regularly, at least once a month and on time. Try to send newsletters on the same day and at the same time.
Use a template for your newsletter, this way your readers will recognise and respond to your newsletter.
Respond to requests within 1 day, this is the amount of time you have to either win or lose a customer.
Create a clear call to action in email campaigns, so your recipient knows what they are expected to do. Do not distract readers with too many links or offers. If the aim of our newsletter is to give readers a discount on their next purchase, simply have a link “click here to receive a 20% discount.”
Experiment with link placement in newsletters, the placement of a link in a newsletter can be crucial to the click-through rate.
Emphasize key words in your email campaign with bold face.