Interested in knowing how successful email campaigns are?
Here is a snapshot of statistics from email campaigns in Australia taken from an independent source.
- Unique open rate (the number of emails opened for the first time): 23.73%
- Unique click-through rate (the number if unique clicks): 4.59%
- Time taken to open an email: 52% of recipients will open within 8 hours of delivery, 75% within 24 hours and 5.1% after 17 days.
- Email bounce rate (the number of messages undelivered): 7.22%
- Monday is the weekday with the highest percentage open rate of 26.19%
- Sunday has the highest open rate of 33.43%
- Wednesday is the day most emails are sent, but has one of the lowest open and click through rates.
We took a sample from one of our email campaigns to show successful FutureMail can be. The campaign was sent to a total of 157 recipients, the statistics are as follows:
- Unique open rate: 36.94% (58)
- Unopened: 63% (99)
- Email bounce rate: 0%
- Click-through rate: 1.91%
- Total unsubscribes: 2
