Email marketing tips

Send your email campaigns on Monday; this is the weekday with the highest open rate.
Personalise your emails, by starting your email with the subscriber’s name, you can increase both reading and click-through rates.
Utilise autoresponders to maintain contact with subscribers and provide them with additional information on the product or service you offer. Customers appreciate constant contact, showing that they have not being lost in the system.
To ensure your emails do not get flagged as spam, avoid words such as free, $$$, save and discount in both the subject line and content of the email.
To maximise click-through rates, make sure links are blue, underlined and bold.
Always have some interesting content in the top of your email, as this is the part that will show in the preview of your client’s email program.
Email marketing should reflect your corporate design and overall marketing strategy. The design and content of your email campaigns should reflect your corporate design. Ensure you have consistency with images, logos and designs. The success of your email campaigns will depend upon you conveying a consistent corporate image.
Send newsletters at least once a month, you do not want your subscribers to forget about you.